The “Run Ed" collection by Ed Balloon, an artist, community leader, and musician, illuminates the reality of many web3 artists. People who, in the face of adversity, continue to work on their craft as they seek to unbox themselves. The Run Ed is a one-of-a-kind collection, both in production and representation. Ethereum-based, the collection generative sound and motion picture project. 1000 animated pieces that combine stop motion, 2D and 3D animation, music, and sound.
During the global epidemic, Black Dave committed his craft to music, producing, mixing, mastering, and designing EP cover art. Including producing, mixing, and mastering over 400 beats every month. When we arrived in the NFT scene, his only ambitions were in music as a rapper and producer. That was until he minted his first NFT - an unused, and unreleased piece of cover art he had created. That was December 2020. Soon after he was selling art on Nifty Gateway and tapping into his passion for anime and even minting characters. His unique and diverse body of work incorporates a blend of wit and musical prowess.
Web3 is an exciting time for creators, but it's also a confusing time. How do you make money in a decentralized network? What are the ways that I can sell my work? Does all digital art sell, or just certain mediums?The good news is that, in web3, the artists are in a position of power. Their work, their medium of choice, their creative expression. But selling NFTs on an open market is one of many opportunities for an artist to earn income in web3.
The decentralization ethos of web3 has dealt a blow to the antiquated art market system. Digital and traditional artists alike have used NFT (non-fungible token) technology to kick start a new art revolution. Artists, like Cory Van Lew, debuted at Sotheby’s London in 2021 with a digital/physical piece, and artist, FEWOCiOUS, earned over $2 million in his auction debut at Christie’s. According to music business research DAO, Water & Music, music NFTs generated over $86 million in total revenue in 2021. The arts are thriving as they flip the tables on traditional industries.