Imagine creating and minting an NFT without receiving a bid or even a sizable amount of views. Heartwrenching, right?
If you've tried to sell your artwork, you know it's not as easy as ABC. If you are in this situation or are trying to avoid it, you found the right article.
Everything you need to know about promoting and selling your NFT art like your favourite NFT creator is in this article.
Before I take you on this ride, NFT marketing is the simple process of pushing your NFTs on platforms in hopes to attract potential NFT collectors.
Grab a note and take a seat!
Why you should promote your NFT art
- Engagement: I know this looks ordinary, but this is an important factor. It’s one thing for anyone to see you, it’s another thing for potential collectors of your art to see you. Through NFT marketing, you are sending an invite to potential customers to see your artwork, without visiting an art gallery. You can also network with artists looking to collaborate.
- Higher Value: Proper marketing of your NFTs will raise the value of your work. You raise your income and assign value to your artistic creations. A good promotion will have you smiling to the bank [or your wallet😉]
- Better Understanding of your audience/market: You learn about your audience too, gauge their reactions, and learn what they want to see. Knowing what tickles the fancy of your prospective collector will also make your work easier.
Tips for creating the perfect art for promoting and selling your NFT
Nobody likes to rack up art without any prospect. It’s like packing bikinis for a trip to Antarctica. You need to produce art that is valuable if you want to market or sell any of it.
You might agree that there is some noise now that NFT art has become more accepted, but there is always room for you!
Your work has the potential to be different and unique and give your NFT art business the boost it needs. Here are 5 pointers for making the ideal NFT art.
Let’s call these pointers, ‘The 5 Cs”
- Create a unique concept
- Carry out proper research
- Create questions in your audience's mind.
- Connect with your target audience
- Carefully analyze the best NFT marketplace.
How to make your art stand out
Making your work stand out from other NFT creators is one of your main objectives as an NFT artist. Collectors have a lot of options, so you need to find ways to make your work stand out and be noticed. Here are some simple tips on how to make your NFT artwork stand out.
- Discover your niche: This is vital if you want to market and sell your NFT artwork. Which genres of art do you produce? What type of personality do you have? What are your defining characteristics? You can concentrate your marketing efforts by defining your niche to draw in a target audience who are interested in what you have to offer.
Put some spice to your brand, to understand how to brand yourself as an NFT creator, read this
- Create a strong portfolio: For any artist, having a strong portfolio is crucial, but selling NFTs makes it even more important. Your portfolio ought to highlight your best work and provide a sample of what potential clients can expect from you. Include any key details like prices, sizes, and release dates along with images and videos of your work.
Your portfolio is proof of how awesome you are as an NFT creator, so you better put in the work.
- Go above and beyond: Your audience is inclusive, and everyone loves to feel special. Give each customer or collector something to anticipate. It might be a unique encrypted note, a small gift, or something to get people talking about your work.
It’s like an ice cream dessert at Thanksgiving, everyone will want a taste.
What can you learn from the marketing and promotion strategies used by your favourite NFT artists and creators?
How successful NFT artists promote their works, and what you can learn
Yes, you made it this far!
Here, we will take a look at some case studies of NFT artists who have been successful in promoting and selling their art.
Let’s see what you can learn from them.
- The artist known as Beeple sold his entire collection of NFT art for $69 million. He was able to do this by creating a large following on social media and then promoting his art to his followers. Who really is Beeple? If you’re curious, you should read up here.
- With the Bored Ape NFT, the owners made a show by using the NFTs as their profile pictures on social media. Not only did this gather promotion since the Bored Ape is exclusive to celebrities, but it also started a trend of using NFTs as display pictures.
How to promote your NFT art like a Pro NFT creator
Setting campaign goals is the first step you should take when you're ready to start promoting your NFT artwork.
What do you want to accomplish? Are you aiming to boost sales, raise awareness of your work, or both? Planning your strategy can begin once you are aware of your goals.
Finding the right platform
Finding the ideal NFT market is the first step in promoting and selling your NFT artwork. It's extremely important to choose the best platform for you from among the many available ones that let you sell your artwork. If you want people to buy your NFT, list it on the right marketplace
You'll want to consider things like the fees associated with each platform, the terms and conditions and whether or not they offer the features you're looking for.
Provide exclusive artwork
Now that you found a suitable NFT marketplace, it is time to start setting prices for your NFT art. It can be difficult to strike the right balance between underselling yourself and pricing yourself out of the market, so proceed with caution at this point. This is only possible if you also give your artwork value by making it exclusive and making it your USP (unique selling point)
As a general rule, start by observing the prices that other musicians in your genre are charging. Rack up your cash!
Use social media to your advantage.
"Social media is King," a wise man once said.
Social media is a powerful tool for reaching a larger audience.
You can also showcase your artwork on YouTube or TikTok. Post about your NFT art on Instagram, Facebook, and Twitter, and join a community on Discord.
Don't make your audience squint; instead, post high-quality images on a regular basis and use hashtags wisely for easy discovery. Don't forget to #ShareThisPost 😃
Create a website, newsletter or blog.
An excellent way to display your work and educate potential customers about you and your art is through a website or blog. Make sure to include information about each piece of your work as well as high-quality images of it.
Join or Create a community.
There is space for everyone, introverts included.
The passionate artists and collectors who make up the NFT community are constantly on the lookout for fresh and intriguing works of art.
Join social media groups and forums online, and whenever you can, go to events. You can establish connections in this way with potential clients and professional NFT collectors. Like the Rug Radio discord community, Each and every person is welcome in the Rug Radio. Don't be afraid to sell yourself.
Remember how you bought or checked out a product after seeing your favourite influencer using it?
People trust influencers. You can collaborate with niche influencers to spread the word about your NFT on different social media platforms.
Make sure the influencers are on the spot with your brand. An influencer known to be allergic to cats can’t promote cat food, nobody would take the brand seriously.
Create tasks for potential contributors (bounty hunters) to perform and pay or reward with tokens or NFTs.
A Bounty campaign as a Crypto Marketing Strategy is a brilliant promotion strategy.
Utilize an NFT PR agency
A public relations firm will undoubtedly make your job easier.
You get to concentrate on your creativity while the PR agency handles the business of marketing your art.
A public relations firm can write press releases, pitch potential angles to editors, and initiate communication with your target audience on your behalf (for example, by organizing podcast appearances and interviews).
Stay up to date with trends.
Trends, like seasons, come and go. Stay ahead of the curve by researching the next big thing so you can always be first. People love trends, so capitalize on this by knowing what your target audience wants to see.
Some ideas for promoting your NFT artwork:
✅Share your work on social media platforms like Twitter, Instagram, and Reddit
✅Submit your work to NFT directories and galleries
✅Write articles or blog posts about your work (like this one!)
✅Participate in online and offline events related to NFTs and digital art
✅Invest in paid ads [ Pay-Per-Click] and SEO.
✅Network with other artists and collectors
✅Create giveaways and free airdrops
✅Connect with an NFT influencer who resonates with your art and your target audience.
Don't forget to share your NFT artwork with your friends and family! They may not be interested in purchasing art, but they can help spread the word about your work to others who might be. Word of mouth is an age-old marketing technique.
As an NFT artist, you have a one-of-a-kind opportunity to sell your work in ways that no other artist can.
So there you have it — everything you need to know about successfully promoting and selling your NFT art. By following these simple guidelines, you'll be well on your way to becoming a successful NFT artist in no time. So, what are you holding out for? Start promoting and selling your NFT artwork right away!
Don’t say we didn’t do anything for you😏