What you need to know about Warner Bros launch of their first film NFTs. They're leveraging the mass appeal of one of the world's most popular trilogies, Lord of the Rings: The Fellowship of the Rings. We'll look over the details, strategy, and I'll share my opinion on whether this strategy and approach was a business "hit" or "miss".
What you need to know about Cool Cat Group's recent strategic investments from leading digital entertainment, blockchain and gaming company, Animoca Brands. We'll look over the details, strategy, and I'll share my opinion on whether this strategy and approach was a business "hit" or "miss".
What you need to know about Google and Coinbase partnering to leverage each other’s authority, audience, and technology for web3 ecosystem growth. We'll look over the details, strategy, and I'll share my opinion on whether this strategy and approach was a business "hit" or "miss".
What you need to know about Cool Cat Group's recent strategic investments from leading digital entertainment, blockchain and gaming company, Animoca Brands. We'll look over the details, strategy, and I'll share my opinion on whether this strategy and approach was a business "hit" or "miss".
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web3 creators face unique challenges. One of the biggest is the need to balance creating art with building a personal brand to market and sell that art. In part 2 of this series I share 3 more keys to tackling this problem effectively!
Many opportunities exist for artists and creators that host their own Twitter spaces. Here are three things to keep in mind so all people feel comfortable and included in the spaces you host.
If you've never experienced mental illness or challenges with your mental health, it may be frightening if you're approached by a friend or family member for support. Here are 7 tactical recommendations for how you can approach or prepare for this situation.
What You Need To Know (WYNTK) on Universal Studios' partnership with Moonpay for NFT Scavenger Hunts. We'll look over the details, strategy, and I'll share my opinion on whether this approach to their web2 → web3 transition was a "hit" or a "miss".
Recently Apple announced it is demanding a 30% commission on NFT sales through apps on its marketplace. Here's what you need to know...
What You Need To Know (WYNTK) on the launch of Christie’s 3.0 with artist, Diana Sinclair. We'll look over the details, strategy, and I'll share my opinion on whether this approach to their web2 → web3 transition was a "hit" or a "miss".
We recently learned more about Starbucks' entry into web3 via their loyalty program, Starbucks Odyssey. Odyssey is the expansion of two well-established Starbucks strategies and programs. The Starbucks Rewards Program and the Starbucks 'Third Place' concept.
Web3 is the next evolution of the internet. Advancements have been quick and, in the next decade, the Blockchain will permeate almost every aspect of society. So, whether you're in healthcare, banking, sports, music or beyond, you've got the skills and expertise that web3 needs.Like all spaces though, finding a job can be tricky if you don't know where to look or how to connect with employers. In this post, we'll go over some basics about how to narrow down your interests and find roles that are right for you.
Web3 and the entire blockchain ecosystem are still in their infancy. With promises of decentralization, autonomy and opportunity for all often thrown around. The reality is that very few underrepresented folks are accessing these promises.
The reality? More folks CAN'T attend your IRL events, than those that can. Barriers like cost, mobility, social anxieties, et al. prevent many folks from participating IRL. This disproportionately affects folks that are young, old, with disabilities or mental illness and those that are economically disadvantaged.
It’s important to take time to learn the basics of allyship and inclusivity (see my article, Do These 2 Things Before You Do Anything As an Ally in Web3). After that, intent is the biggest differentiator between those that do, and those that don’t, care about creating equity for all.Want to be inclusive? Be intentional about being inclusive. Want to see more diversity? Be intentional about pushing for more diversity.
I've seen it from many folks in my short time in web3. An ally joins a Twitter space tailored to a specific underrepresented audience (Women, LGBTQ2IA, Black folks, etc.). At some point, the discussion addresses the challenges of that particular community in web3. The ally requests to speak, expresses their disgust and shock at what they've heard and asks, "what can we do?".
Web3 and the entire blockchain ecosystem are still in their infancy. Yet promises of decentralization, autonomy and opportunity for all are often thrown around. The reality is, that very few underrepresented folks are accessing these promises. This is not much different today than when I first came to web3 in May 2021.
I learned an important lesson growing up playing ball: you can play an incredible game and still lose to a greater opponent. Sean didn’t give up. He played his ass off every day. Bipolar disorder was simply his greater opponent.No words can express my love for Sean—the first to meet me, accept me, and make me feel welcomed in my wife's family. So, instead of searching for words, I’ll do what I do best and share information.
You're a creator. It's why you came to web3 and why you've stayed this long. It can be hard to stay motivated to keep creating when the market around you is going to shit. For that very reason though, you have to stay consistent in your practice. When things get tough around you, there’s always calm in going back to the basics.If you were making a piece each day when the market was up, do the same thing in a down market. What's a collection you've been thinking about but haven’t had the time for previously? What's a new medium you've been excited about exploring? Who’s an artist you would love to collaborate with?
Start with Personal Reflection This advice isn't new—if you want to show up authentically, you need to know what you stand for and why you're doing what you do. What is your purpose? Why does it matter? How does it manifest in your work? Reflecting on these questions will help you gain clarity about what matters most to you, and how your personal brand aligns with those values.While you may be tempted to move this to the bottom of your “to-do” list, I promise you there is nothing more important than starting with this exercise in self-reflection. If done well, it will provide the clarity and confidence you need to jump in and get building and create a strong foundation for your brand to grow and evolve with you over time.
Unlike traditional artists, most NFT artists don’t have a team of people supporting them, especially in their early stages. It’s up to you to build the skills necessary for marketing your work, building your brand, and telling your story. When done well, these skills are critical factors in monetizing your work. To be blunt, selling is about a hell of a lot more than the art.
Web3 is an exciting time for creators, but it's also a confusing time. How do you make money in a decentralized network? What are the ways that I can sell my work? Does all digital art sell, or just certain mediums?The good news is that, in web3, the artists are in a position of power. Their work, their medium of choice, their creative expression. But selling NFTs on an open market is one of many opportunities for an artist to earn income in web3.
The rise of non-fungible tokens (NFTs) has created new opportunities for artists to create and sell unique, limited edition, artwork, photography, and even music. NFTs are digital assets that are one of a kind and can be sold and traded on the blockchain.We’re still in the early days of NFTs, but there are already a number of ways artists can make money with them. You can sell your work directly to buyers, collectors and galleries, sell your work to other artists, and even work for or create your own NFT project. They can also work on projects or create their own projects.
NFTs are poised to change this dynamic. It’s no longer just about owning a piece of art, it's also about the ability to buy, trade, and sell it on different digital platforms. A critical shift that’s creating opportunities for monetization, creative control, and ownership, never before seen by this generation's artists. If a digital asset is an NFT, that means it’s unique—just like an original piece by Banksy or Jean Michel Basquiat. The main difference is that the creator has full control over its ownership and can sell it at any time on the blockchain—a ledger where all transactions are recorded publicly and immutably (i.e., forever).
